"Target the Market (of the Spirit and the Soul)" by Freddie Gershon via The Huffington Post
on June 16, 2011
If you drive in the Phoenix/Scottsdale area near the Mayo Clinic, there's a building unpretentious and elegantly simple in its exterior design. It is not a "statement" like the de rigueur museums we read about and see in Los Angeles, Berlin, Bilbao, etc. It is a desert treasure and the future of museum exhibition is here: the Musical Instruments Museum (MIM).-Freddie Gershon
MTI's Chairman and CEO recounts his visit to the Musical Instrument Museum in Phoenix, AZ and tips his hat to the museum's major source of funding.